About Kicks Kenya

Based out of Nairobi, Kenya, Ben Mungai started his journey with Kicks Kenya in 2020. After completing his medical degree, the sneaker enthusiast in Ben saw a gap in the market and decided to seize the opportunity to take the industry by storm. As of 2023, Kicks Kenya has loyal customers shopping on their app from Sweden, Denmark, France, and several other countries! 

The Challenges

Ben wanted to establish Kicks Kenya as the one-stop shop and the most prominent footwear brand in the country. The ambition, however,  came with a few challenges of its own!

• Lack of a strong brand identity

One of the many things Ben understood was how vital mobile apps are to building a strong brand identity in the eCommerce business space. He was crystal clear with his strategy to improve Kicks Kenya’s brand recognition and the mobile app was an integral part of this. He realized that shoppers who get on the app are the store’s most loyal customer base and how he build his brand’s identity based on this.

• Finding a footing in the mobile app world

Ben first attempted at building an app with a couple of other platforms. But he faced issues with syncing his app to his Shopify store. These issues made for a cumbersome selling experience for Ben and contributed to an incoherent shopping experience for his customers. Ben ended up having to maintain separate inventories and update them manually, and his customers found this shopping experience to be disconnected.

The Solution: Kicking off their mobile app journey with Vajro

Ben’s search for the perfect mobile app builder led him to Vajro. Being in the Shopify ecosystem, they came across Vajro as the top-rated mobile app builder. Here’s how Vajro helped Kicks Kenya: 

• Shopify sync for a seamless experience

Ben was super impressed with how easily the Vajro app synced with his Shopify store. With a simple click of a button, he has been able to sync the inventories, cutting down a lotta time that was spent doing things manually. The sync also ensured that Kicks Kenya’s shoppers had a cohesive and consistent shopping experience. 

• Engagement game: Upgraded

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Kicks Kenya spruced up their engagement game with enticing videos on their app home page highlighting products, collections and so much more! Ben has also been leveraging push notifications to keep his customer base informed about sales, promotions, product drops and so much more! With push notification reports, Ben has been measuring the success of these notifications and maximizing engagement. 

• Driving App Adoption

Kicks Kenya leveraged a few simple ways to get their users to start using their mobile apps - Ben got celebrities to join their live sessions on their socials to talk about the app and promote it, and offered app-only discounts and special giveaways to shoppers who make purchases on the app.

The impact

Kicks Kenya was able to smash it out of the park with their mobile app! In a matter of a few months, here’s what their stats look like: 

• 54% increase in conversion rate
• 36% growth in customer return rate
• 40% uptick YoY Online sessions
• 77% of their traffic comes from mobile devices

Kicks Kenya’s app has been such a massive success among its users. The app’s user base has now reached Sweden, Denmark, France, and several other countries!

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