With over 70% of revenue coming from existing customers for most e-commerce businesses, the main focus of this masterclass will also be on just one thing—How to help Shopify stores boost their sales with existing customers and improve retention in the long run. This 5-part series covers a range of innovative and proven strategies that you can implement before, during, and after BFCM.

Bring about impeccable results and create a lasting value for your Shopify business this BFCM

THE GROUNDWORK:

Get started and prep for the big sales weekend

Learn how to optimize your Shopify store and create a buzz that sets you apart.

Optimize search and filter workflows, refine products, and streamline support
Adopt trends, like early bird deals, savvy discounts, and social selling
Stay ahead with BOPIS, BNPL, product bundles, and other anticipation strategies

SESSION 1

PROMOTIONS:

Put the word out there and pull customers to your store

Invest in a mobile app to build a customer base that lasts beyond the holiday rush.

Elevate BFCM with app-only discounts and an omni channel approach
Adopt tailored communication and enticing rewards to nurture loyalty
Engage better and craft compelling content to turn shoppers into loyal customers

SESSION 2

THE BIG WEEKEND:

Increase sales and retention during BFCM

Your BFCM success starts here! Tackle cart abandonment and master inventory management.

Execute flawless live sales, push notifications, social promotions
Employ smart and personalized deals to entice hesitant shoppers
Maintain a vigilant check on your inventory

SESSION 3

BEYOND BFCM:

Drive brand advocacy with loyal customers and retarget shoppers

Cultivate brand advocates among loyal customers and learn how to retain them for life.

Learn the most effective methods for getting reviews from customers
Amplify post-BFCM conversion rates via email and social media
Take a strategic approach to clearing your inventory

SESSION 4

GRAND FINALE:

Special episode featuring
e-commerce experts who nailed it

Hear real-life success stories from e-commerce masters that shattered records and achieved phenomenal results during last year's BFCM.

Uncover their unique tactics, gain actionable insights, and ignite your e-commerce creativity
The best part? Interact with the experts in real time and have all your queries answered

SESSION 5

BFCM

Masterclass 2023