💡 Are you looking for ways to maximize your Live Selling revenue?
We're hosting a free webinar titled "Secret Hacks to Grow Your Boutique from $0 to $100K+ With Live Selling in 3 Months" on 28th June 2022 at 11 AM CDT, where we have Ethan Kramer, the CEO of EK Creative, drop some tips and hacks on using the power of live selling to grow your boutique! Click here to save your seat now!
“A picture is worth a thousand words, but a video is worth a thousand pictures.”
Now that’s a great quote. But we know that a random quote from a random source is not going to win over you into believing that video is the best form of content out there. Luckily, we have data to prove this-
Thanks to data like these, many young businesses(eCommerce especially) have come up to an important realization -
Beautifully drafted descriptions and professionally designed images are no longer enough to lure shoppers into purchasing their products. Instead, videos are their best bet to shape their growth trajectory and compete with the bigger names.
Live selling is a product of this realization. It not only helps to sell more products online but also assuages shoppers’ fears in trusting a new brand.
In this post, we will walk you through the steps to get started with live selling on popular platforms, along with some live selling tips. But first, let us answer the question -
As the name suggests, it’s a process of selling your products while you are on a live stream. Through live selling, shoppers are empowered to view the expressions of the seller, listen to their story firsthand, and then decide whether to purchase the product or not.
Unlike pre-recorded webinars or edited presentations, live selling is highly interactive, allowing viewers to ask questions and clarify their doubts in real-time. Such real-time interactions help buyers build a solid rapport with their sellers and induce trust through engagement.
Now that you know the live selling definition and live selling advantages, let's look at some live selling apps, some popular channels that you can use for live selling, and also some live selling examples.
Most social media platforms offer provisions for live selling. But that doesn’t mean every platform is effective. For example, though you can go live on Twitter, not many marketers use it for selling ‘live’ as they cannot find a relevant target audience there. On the other hand, some platforms have gained widespread acceptance and have become the go-to platforms for live selling due to their powerful features and intuitive user interface. Here are four such platforms -
Facebook is not just a place to share stories about your products anymore. Gone are the days when you could just post photos and videos of products, hoping with bated breath that your followers will take some action. Today, thanks to Facebook Live, you can take your products ‘live’ and enjoy an increase in engagement by up to 3x times compared to ordinary videos.
The products are usually sold either by prompting users to reserve the item or encouraging them to enter a live auction to bid for the product. For example, Dale’s clothing, the popular online apparel store, lets users comment on their interest to purchase an outfit worn by the model in the live session.
You can kickstart your Facebook Live through the “Live” option on your company’s page. When you are ready to sign off, click on ‘Finish’ to close the live session.
Pro tip - Write an engaging and clickbaity headline. This will entice users to join your session.
Amazon Live is the new kid on the block and is more of Amazon’s in-house shopping channel. It enables the sellers to showcase their products by embedding them into a ‘lifestyle context.’ For example - selling pans in a kitchen setup.
Amazon Live has flourished into a handy tool for sellers as it helps them to engage and connect with users, which is not possible in the core Amazon platform.
Nick DiGiovanni, the youngest MasterChef finalist, uses Amazon Live to promote different products through a live cooking experience. He attracts users to brands by recommending viewers to use their products for the best possible results.
But don’t think that Amazon Live is restricted just to influencers like Nick. Any Amazon-approved seller can use this platform to sell their products live.
To get started with Amazon Live, all you have to do is:
Pro tip: Don’t forget to use the multiple login feature of Amazon Live. Whenever one of your staff is selling, another member can simultaneously monitor the chat and answer users' questions.
YouTube is a seller’s delight today. It allows them to generate new leads through ads and also sell their products live.
A brand that has made YouTube their home is HSN. You can shop your favorite HSN products on their YouTube channel that runs throughout the year. For example, the below video started streaming live on Dec 13, 2017 and is still going live today.
To get started with YouTube Live, you need to:
Blynk is the all-new live video selling dashboard for Vajro’s customers. Through this, you can offer an enhanced customer experience and at the same time boost your sales & revenue.
Blynk was initially started as a live feature (within the app) that allowed the customers to add the displayed products to their carts without venturing out of the app. This has now evolved into a more robust feature that enables users to go live on the app and stream it in parallel on Facebook.
Here are some key features of Blynk that you’ll love -
To get started with Blynk:
And it’s as simple as that!
To know more about how to use Blynk, click here.
Businesses of all sizes need to embrace live selling and make it a core part of their selling strategy in the coming days. While finding the right platform may take some time and work, the results of a good live selling experience will ensure that it is worth the effort you take.
No matter what platform you choose to venture for live selling, invest in quality video and audio equipment to enrich the user experience and retain their attention and trust. Trust can incite the viewer’s enthusiasm to make a purchase.
If you want to explore Vajro’s Blynk and find out whether it is the perfect platform for you, write to us at firstname.lastname@example.org.
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