Mobile Commerce
Mobile Commerce
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 min read
January 4, 2023

How to Prioritize Features for Your Shopify Store's Mobile App


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Let’s get a couple of things out of the way before we start this guide, shall we?

This guide is not for everyone interested in building an eCommerce App.

In fact, this guide was specially written for:

  • eCommerce app owners who want to learn how to prioritize the features of their app
  • eCommerce app owners who want to improve their app skills
  • eCommerce app owners who want to find quick, effective, and efficient solutions for both their eCommerce business and apps
  • eCommerce app owners who want to improve their ROI and increase their profitability levels
  • eCommerce app owners who want a world-class online shopping experience

It’s also important to note that we’re addressing this guide to those of you who are not exactly knowledgeable when it comes to coding.

You might find it too time-consuming and complex. Don’t worry. We totally get it. The eCommerce universe moves fast and there is little to no time for learning how to code an app from scratch. Fortunately, the Mobile App Builder—Vajro was created for people on the go, just like you.

What you’re currently looking for is most likely something straightforward. You’re looking for a tool that will allow you to create your very own, world-class mobile shopping app. If so, then look no further! We have the perfect tips and tricks for you in the following guide.

But for now, allow us to show you some of the rave reviews that the Vajro app has received from its existing clients. You would love reading what they have to say about our services.

What people are saying about Vajro, the #1 mobile app builder for Shopify Stores

  • “This app is a game-changer for small businesses trying to grow. Customer service is top-notch when it comes to training and providing all the necessary tools to help get the app launched.”
  • “This is the tool that is going to take my business to the next level. I absolutely love it! Customer service is TOP NOTCH.”
  • “This app was extremely easy to set up and the customer service is great. They took time to explain everything and make it a simple process to get started building my app.”

These are only a few of the reviews that we constantly get. To read all of Vajro's reviews, click here!

Now, let’s show you what it really means to prioritize the features of your eCommerce app.

This guide aims to help you achieve an increase in conversions, ROI, and profitability.

Your eCommerce app deserves to reach the top of the App Store!

❗ Bonus Material: Want to build a mobile app for your Shopify store without coding? Book a free demo today.

Discover the importance of ecommerce app features

Source: Freepik

So, you’ve decided to do your research on what it means to prioritize the features of your eCommerce app. Great!

Soon enough, you’ll start to notice an increase in conversions, customer satisfaction, and in your eCommerce business’ overall profitability.

There are three steps that will enable you to achieve this amazing feat. Here they are:

  • Step One: Know what the user wants vs. what the user needs
  • Step Two: Achieve a world-class mobile shopping experience
  • Step Three: No-Code app: Introducing Vajro

Are you ready to get a better understanding of your app features? If so, read on!

Step one: Know what the user wants vs. what the user needs

Source: Freepik

When you decide to develop your very own mobile app, you must get your priorities in order.

It can be quite overwhelming at first, but once the foundation is laid, the rest should follow rather effortlessly.

App development skills are a must-have. The said skills will showcase the way your users respond to all the pretty features of your app. Your mobile app also reveals whether the purpose of the app is fulfilled or not.

Your app should include features that are essential for your particular eCommerce business. Make sure that they resonate with your value statement, as well as with the blueprint you’re trying to implement.

Use the MoSCoW method

A great way to weigh the importance of each app feature is to use the MoSCoW method.

This prioritization technique is fantastic whenever you need to figure out which features to add, remove, keep, or modify.

Figure out the “must be, should be, could be, and won’t be” and you’ll be pleasantly surprised to watch your mobile eCommerce app skyrocket!

Prioritize the needs above the wants

Your app features should simplify the user experience, not overwhelm it. Unnecessary features will have to go. Better sooner than later!

Yes, your users might request additional features, but you should always maintain balance and only leave the features that will truly benefit your mobile eCommerce app.

Know when your app is working

When your app development is done right, it will shed light on whether your product is profitable or whether it needs some more fine tweaking.

However, we know that the roadmap for your app development will always be bound to change. What will most likely stay the same will be the relevant insights that metrics usually reveal.

Keep a close eye on the metrics

Pay close attention to the metrics. They’re the key to getting to know your customers inside-out. Notice what catches a customer’s eye and what leaves them feeling indifferent.

Other metrics that are worth looking into are the increase in lifetime value, user growth, average revenue per user, and ROI.

Your eCommerce app needs to be impactful on its users. It needs to stand out for all the right reasons. It has to add value to your business and become a trusted source for a stellar online shopping experience.

Have you ever wondered about how you can create a world-class mobile shopping experience?

We invite you to read Step Two!

Step two: Achieve a world-class mobile shopping experience

Source: Freepik

So you’ve finally decided to create your own mobile eCommerce app. We hope you are proud of this achievement!

However, transforming your Shopify store into a state-of-the-art eCommerce app is not an easy task.

We’d like to share with you some of the main features that a world-class app should provide. Here they are:

Seamless account and registration

A seamless registration and login process with multiple options like email, phone, OTP, social media, and Google is a really good way to keep your shoppers coming back again and again. It’s an easy way to collect details and increase the life-time value of each customer. Users can also keep track of their orders, past purchases, and browsing history across devices and channels.

On the other hand, you should also let people check out as guests. There’s always another time to get them to register.

On-brand personalization

From colors to functionality, your app should mirror your online store to provide a consistent experience to all your customers. Logos and colors that are reflective of your brand should be housed in your app as well.

Smooth checkout process

There’s nothing as frustrating as a bumpy checkout process to a customer. Imagine you being ready to pay and the store makes you jump through a bunch of hoops. The checkout process needs to be as simple, straightforward, and painless as possible. Store all details like names, addresses, preferred payment information, and more.

You should also support multiple payment methods and flexible options like “Buy Now, Pay Later”.

Powerful search

Search is one of the first things shoppers do when they get on your app. You also need options like sorting and filtering. You can also throw keyword suggestions to make it as easy as possible for them to find what they are looking for. Voice-based search is a growing trend and it can help you attract the newer generations.

Vajro takes this to a whole new level by displaying products, collections along with images and prices in the search result drop-down, so users can purchase directly from the search.

In-app chat

Excellent customer support should be at the heart of every eCommerce business. Your mobile app should have a chat option that lets your customers reach out to you any time they want contact and get help.

Product reviews

Product reviews and photo reviews help build trust and credibility and thus increase conversions. Your product page should display honest reviews and ratings that help customers make better purchasing decisions.

Product recommendations

Recommending related products are a great way to upsell and cross-sell. Showing recently viewed and frequently bought together products when shoppers visit either a product page or the cart page can help you increase the average order value.

Wishlist features

A wishlist is a non-negotiable feature in modern eCommerce apps. They let potential customers create a personalized library of their favorite products. They signify an intent to purchase but without a pressing need. You can use this information to create campaigns with personalized discounts and retargeting ads.

It’d be really cool to send push notifications when an item in the wishlist is running out of stock. Oh man, the conversions!

Speaking of push notifications...

Rich push notifications

Push notifications are super effective, perhaps better than emails, when communicating the right message at the right time to the right people. They’re short and timely. There’s a higher chance of someone clicking on them, given your message is relevant to them. They can act as an excellent nudge to those on the fence.

You can use it to promote new products, showcase deals and offers, reclaim lost sales, and more. Vajro lets you send behavior-triggered messages to specific audience segments (like welcoming new users and reviving inactive ones) so your message is both timely and relevant.

System flexibility

It’s not quite fair to focus primarily on the iOS app development and forget about Android users. In fact, this could cause your Android customers to leave your app behind and focus on better ones.

We have one piece of advice for you when it comes to this ━ Test, test, test! Resolutions may differ and require adjusting, so make sure that your app looks fantastic on all three operating systems.

Attractive plugins

Attractive app features are essential, aren’t they? Therefore, we highly recommend that you connect the best plugins to your eCommerce app.

Plug-and-Play integrations should be a no-brainer when you’re aiming to create an excellent mobile shopping experience.

That way, your customers will be able to buy instantly and pay later. This added level of flexibility will encourage even more people to buy your products. It’s also a sign of professionalism to use plugins such as Apple Pay, Afterpay, or Sezzle. Don’t hesitate!


Think about it ━ your customers depend on the privacy that your app offers them. Your app has to be absolutely immune to hackers and malware. Every eCommerce app deals with sensitive information that has to be carefully handled.

Otherwise, unpleasant situations that might raise questions about your app’s safety are bound to occur. All card payments should be fully secured so that the customer’s private data stays completely confidential and away from the eyes of hackers.

Ready to create your own world-class eCommerce app?

Now you’re well accustomed to some of the most important eCommerce app features.

We’d like to think that you’re more than ready to start your own eCommerce app development journey.

How many times did you attempt to turn your vision into reality and instead were confronted with the tedious process of coding? Developing apps is not for everyone. Isn’t that what we’ve all heard at one point?

Well, we’re here to let you know that this couldn’t be further from the truth.

The reality is that technology has advanced in an exceptionally short time frame. Even more than this, these advancements have brought forth helpful tools to help businesses achieve incredible milestones in less time than ever before.

Such a tool is our eCommerce app builder ━ Vajro. Our app is simply put, revolutionary. It saves you time, money, and plenty of headaches. With Vajro, your Shopify store will reach the next level in terms of sales, appeal, and overall profitability.

Vajro’s promise to you is that you’ll be able to create your own app in less than 60 minutes without any coding skills needed whatsoever!

Your customers will be thrilled to enjoy a stellar customer experience as soon as you decide that Vajro is the eCommerce app builder for you.

When it comes to growth and conversions, things have never been more straightforward. You’ll most likely have to come up with innovative ways of keeping up with the multiple orders that your customers will place. Get ready for your eCommerce business to instantly boom!

In our next and final step, we’ll show you why Vajro is a must-have app for all respectable eCommerce brands. We bet that this will spark your interest!

Step three: Introducing Vajro (your no-code app)

Source: Freepik

We know one thing’s for certain ━ you’re looking for a no-code app that is straightforward and easy to use. If so, then Vajro is the ideal app for you.

Let us show you what differentiates Vajro from all the other eCommerce app builders that you might find in the App Store.

That way, you can make an informed decision and start developing your eCommerce app today!

Vajro feature #1: Design

When you decide to download the Vajro app, you’ll immediately get hooked on the high-quality themes we’ve designed for you. Our pre-designed themes will allow you to get a better idea of how your app is going to look like. Testing is the key!

We value on-brand personalization more than anything, so you’ll also be able to customize the colors, buttons, layouts, and custom fonts of your app, all according to your brand’s aesthetic.

Another cool thing about experimenting with the design feature of your app is the adding of widgets. Intuitive widgets are the perfect way to create a complex and attractive shopping experience.

Last but not least, Vajro allows you to connect your app to your Instagram account. That way, your page will be more likely to gain some extra followers.

Keep in mind that Vajro allows you to see the real-time changes you’ve done to your app with the help of your admin dashboard. The Webview is also important so we’ve made sure that you can mirror your website on your app.

Vajro feature #2: Push notifications

Your push notifications must be rich and surprising. With Vajro, you can add images, GIFs, and even videos to your push notifications! Your clients will certainly enjoy this feature!

P.S.: Did you know that with Vajro you can schedule your push notifications for later? We simply love automation!

You’ll also be able to send custom notifications according to each client’s needs. Personalizing your campaigns with advanced audience segments will certainly be a great addition to your app’s overall appeal!

Besides, clients who abandon their carts should be nudged from time to time, right?

Vajro feature #3: Functionality

What better way to simplify the logging in process but by offering multiple login options, such as Facebook, Google, or Apple? Vajro prioritizes functionality so we’ve also decided to add Smart Search to your app.

Did you know that with Vajro you can add your blog to the app? The Native Blog feature will help you do this in no time.

And what about App-Only discounts? They will surely catch the eye of any customer. In case you decide to go on an exotic vacation, you will be able to set your app on Maintenance Mode. Every merchant deserves a holiday!

Vajro feature #4: Social selling

Perhaps the most innovative feature of them all, Social Selling introduces live streaming as a way to increase your conversions and sell your products in no time!

Your clients will be able to shop the products you’re presenting by simply dropping a comment on your live stream. That way, Vajro will instantly send them an invoice!

Social selling is the future of eCommerce apps. Your clients will be able to add products to their Waitlist and will be notified when they’re back in stock. Reserving products with Cart Hold for a specific period of time is also a great way to convert your customers ASAP.

Rewynd is yet another cool feature that will allow customers who have missed your live stream to rewatch it and purchase the items presented.

Vajro feature #5: Customization

Because multilingual apps will always bring in more profit, Vajro brings you the opportunity to localize your clients and offer them a fully customized shopping experience.

Multi-currency will also ensure the attractiveness of shopping products for people all around the globe. Dollar, Euro, Pound, you name it!

We hope that we’ve managed to give you a clearer idea about the Vajro app. Now, it’s up to you to make the final decision.

In the meantime, we’ve got an important question to ask you.

Ready to take your eCommerce business to the next level?

Source: Freepik

Before you say yes, we’d like to refresh your memory and list some of the must-haves that should get you going before embarking on your eCommerce journey. Here they are:

  • Be dedicated to your eCommerce business—If you really want your big idea to come to life and actually work, you’ll have to really give it your best shot. The eCommerce industry is highly competitive at this point in time. We want you to be determined and aim for excellence right from the start. Don’t worry, we’ll support you every step of the way. Your success is our main mission!
  • Aim for an excellent, intuitive customer experience—When you decide to use Vajro, you’ll be able to create the best No-Code app out there. Among many other things, you’ll get to choose which features complement your brand and which are better left behind.

Remember, the entire process of your app development depends entirely on your predetermined idea about how your app should look like. Follow your brand’s values closely and don’t be afraid to test, test, test!

  • Download the Vajro app and get started—Besides the obvious No-Code app and cool features, Vajro aims to offer you outstanding, 24/7 customer support. Your questions are extremely important to us, so you’ll be able to receive assistance from one of our colleagues at any point in time!

Your brand deserves insane growth. Vajro is here to do that for you.

We are dedicated to helping your Shopify store thrive.

Kickstart your eCommerce app right now, in only 60 minutes!

Install Vajro today via the Shopify App Store and enjoy the easiest app building experience ever! 🛒

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