One of the most promising entrants in the evolution of inbound marketing tactics is videos. According to Cisco, “Annual global IP traffic will reach 4.8 ZB per year by 2022”. People across the globe are consuming so much video that it is imperative for marketers to leverage them for increasing conversions and improving user experience.
Research by Renderforest states that:
If you're still not convinced, here's a monster guide containing 47 insights that emphasize the importance of videos in eCommerce markeitng.
Videos are used to increase conversions and sales in the e-commerce business for the following reasons.
Many companies have been able to build trust, create loyal customers, and overcome competition by leveraging videos for marketing products and services. Research study says that “Website visitors are 64-85% more likely to buy a product on an online retail site after watching a video.”
To start with, you can create a simple video about product features and capabilities that can be shared on the social media page to garner visibility amongst your target audience.
Videos are certainly the future of inbound marketing practices because they can garner wide coverage for your product and brand. Incorporating videos into your website design enhances the visual appeal to your clients and customers. Moreover, visual content helps engage and re-engage with audiences to improve customer experience, and ultimately sales.
You can now turn your Shopify store into an app for faster outreach to your customer base. If you want to provide your customers with an awesome and hassle-free shopping experience, Vajro can help you set up a mobile app for your e-commerce store.
Vajro is a leading mobile app factory catering to brands across the globe to have faster outreach to their customers. We offer plug-in integrations with a number of leading apps using which you can share photo/video reviews and comments with your audience. Interested in Vajro mobile apps? Get in touch with us to learn more.