The secret to building a totally seamless omnichannel marketing strategy is out!
The word “Omnichannel” is the buzz, no matter which industry you glance at. Being omnichannel is the perfect attribute to have especially for a domain like marketing. But in the current scenario, you have a big hindrance in the form of more stringent privacy and third-party cookie policies. So how does one remedy this situation? Let’s bring in the experts and see what they have to say.
Introducing the marketing experts who will speak about leveraging m-commerce and automation for a seamless omnichannel marketing strategy
Elizabeth Presher swears by the impact of marketing automation in streamlining your overall marketing strategy. As a former boutique owner, she understood how important personalized communication was for her to boost not only average order value but customer lifetime value on the whole. The impact of automation can be seen in the following forms:
She stresses that it can indeed get tricky to deliver that personalized experience when the world of e-commerce is concerned where physical presence isn’t there and you only how so much control over who sees your message. She mentions that it is crucial to find the right tools to deliver the appropriate message and channel to the right audience like incorporating a mobile application to make their shopping experience a breeze.
Anastasia Emberger goes on to split marketing automation into 3 components of a pyramid.
The omnichannel marketing pyramid as explained by our expert Anastasia Emberger
“When we say omnichannel, we basically mean we are showing up for the customer no matter whatever channel they essentially want”
We have now reached a more evolved stage of the customer lifecycle that is more developed than the traditional Awareness – Engagement – Conversion model. Our new model can be described a little more intricately:
Click here to watch the entire 1-hour long session where both our experts spoke their hearts out about this topic and revealed some very nifty tricks that you would certainly want to keep in mind.
And if you are looking for a powerful and efficient sales channel to augment your omnichannel marketing efforts, feel free to give us a nudge at firstname.lastname@example.org.
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