Mobile Commerce
Mobile Commerce
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 min read
May 24, 2016

Why Every Online Retailer Should Focus on M-Commerce?


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We all know that the e-commerce industry is skyrocketing right now and m-commerce (Mobile Commerce) is catching up quite fast, too. We can see how big and moderate sized e-commerce companies have been putting more effort into building their m-commerce apps in the past 2 years. It is clearly evident that all these companies understand the importance of a mobile sales channel, and how it propels business ahead of competitors.

In a few years’ time, there is a huge probability that m-commerce may surpass the e-commerce industry significantly for the following reasons:

1. Tremendous rise in the number of m-commerce users

We all know that the number of smartphone users has already surpassed the number of desktop and laptop users. Most of the smartphone users use their phones as the only means of accessing content online.

About a year back, Shopify wrote a blog post which stated that on analysing the data from over 100,000 e-commerce stores that use the Shopify platform almost 50.3% of the traffic was coming via m-commerce. Going by that statement, we can say that a year from then, that number would have increased even more.

So if you’re concentrating only on desktop and laptop users for your online store, you’re missing out a huge portion of your target audience.

2. Poor User Experience for Mobile Shoppers

The sad reality that no one tells you is that using websites from mobiles totally sucks. Accessing e-commerce websites from smartphones leaves users with a very bad shopping experience, which usually results in users abandoning the stores completely. So what if the website is mobile-responsive? That isn’t going to help either. Don’t believe me? Read how an online retailer faced a huge drop of 50% in their conversion rate after they made their e-commerce site responsive for mobiles.

3. Speed of browsing for products and placing an order

One of the biggest advantages of mobile shopping via apps is the speed and robustness it provides.  A responsive website can’t match the speed and features of a native m-commerce app.

The file sizes of a responsive website will reduce the website speed significantly. As per recent research more than 40% of the people abandon a website that takes more than 3 seconds to load. Mobile apps launch within a second and load every page and image significantly faster than mobile websites.

4. Building a better brand image

Reports show that companies that offer mobile shopping apps are viewed as more trustworthy and positive than companies that don’t. It makes the user feel more connected with the company, thus, increasing their customer retention and satisfaction.

5. Personalizing the Shopping Experience

Apart from the above mentioned advantages, with an m-commerce app, companies can easily gather specific data about the users. This in turn can be used to personalize the shopping experience, which is not possible with a website.

For example, they can send push notifications for the latest offers, auto-notify users about abandoned carts, offer a contextual coupon related to a product when the user browses in a particular category, along with numerous other possibilities. All this helps in increasing sales and creating a relationship with the customers.

Okay, I understood why I need an m-commerce app. So what’s the best option to create one?

Most successful retails stores focus mainly on m-commerce sales to increase their e-commerce sales because they realise that having a shopping app for their store lets their customer explore and place orders easily and quickly.

Create your own mobile shopping app and increase your sales by signing up with Vajro. Click the button below.

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