The steep rise in the number of mobile users has a huge positive impact on the e-commerce industry.
According to Statistica, 2.1 billion people across the globe are smartphone users. Therefore, marketers need to leverage varied mobile tactics based on the demographics and size of the audiences in order to reach out to them.
A majority of the mobile user population depends on mobile apps for various needs. Mobile apps are easy and fast to use. Brands can easily engage and re-engage with audiences using mobile apps to keep the conversations going on. Mobile app push notifications are a great way to connect with the target audience.
According to Businessinsider.com “Overall, users who enable push notifications are far more engaged than users who don’t. An average of 62% of push-enabled users returned to the app one month after they downloaded it”.
Considered as the fastest and efficient way to communicate with the audience, push notifications provide a wide range of benefits for e-commerce businesses.
Listed below are six positive aspects of mobile app push notifications that make them an effective way to connect with users in real-time
Mobile apps can also be used to place deep links in push messages to take users to a particular page in the app. Combined with interesting content and a powerful Call To Action (CTA), mobile app push notifications can drive revenue for e-commerce businesses.
If you want to leverage mobile app push notifications to grow and retain your target segment, Vajro can be of help. We are a mobile app factory committed to growing your e-commerce business with the help of a robust mobile app.
With options for unlimited push notifications, deep linking features, vibrant themes, and other intuitive features, Vajro’s mobile app can help you stay close to your customers and drive conversions. If you’d like to know more about Vajro, get in touch with us.
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