Mobile Commerce
Mobile Commerce
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 min read
May 3, 2018

Top 4 Reasons Why Your E-Commerce Business Needs a Mobile App


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With the increasing popularity of smartphones and other mobile devices, developing a mobile app for e-commerce has become a necessity rather than an option. Mobile devices have overtaken desktop computers as the primary means of accessing the Internet. Across the globe, mobile penetration is very high and even in developing countries, you can find 90 percent of the population owning mobile phones. Therefore, it makes sense to develop e-commerce apps for mobile devices because that’s where the majority of customers can be found. If this isn’t persuasive enough about the necessity of creating a mobile app for your business, read on to find more reasons to do so.

1. Easy Accessibility

Smartphones are easy to carry, and it’s a trend nowadays to have one everywhere you go which makes accessing a mobile application easier than websites. Statistics show that an average mobile phone user spends more than two hours a day on his or her mobile device. Mobile apps also increase the level of convenience by connecting seamlessly making it a valuable tool to interact with the customers on the go.

2. Customer Loyalty

A mobile app is highly optimized, personalized and well-designed which makes it important for the acquisition and retention of customers. With a mobile shopping app, customers find themselves in a convenient online store where they can choose goods and purchase them conveniently. A Mobile app can be a way of staying close to your customers and being just a fingertip away at all times. You can also set up a loyalty rewards program to attract new customers and retain existing ones.

3. Customized User Experience

A mobile app allows you to engage personally with your target customers. For instance, you can integrate mobile analytics tool into your app, allowing you to learn more about your customers’ buying habits. With such data, you could send personalized promotional materials and offers to individual customers. Personalization will ultimately lead to increased traffic and higher conversion.

4. Push Notifications

Push notifications are a simple and effective tool to boost the business. Push notifications inform users on new information related to your business, providing valuable and relevant updates to customers, even when the app is closed. Push notifications can take different forms; a banner, alert, badge and sounds. Thus, push notifications are a simple and effective tool to boost the business.

Mobile apps are the most the effective way of creating social buzz. A well-designed and a functional app can go a long way in earning the trust of the customers.

And the best news? Mobile app development for your business or organization is more affordable than you may think. Would you like to learn more about mobile apps? Contact Vajro!

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