When the Internet was in its nascent stage, search engines like Yahoo! and Alta Vista ruled the roost. Their search results were based only on the content of the webpages. After the advent of Google and its PageRank algorithm, the quality of the linked pages were also given equal importance. Backlinks are one of Google’s favorite ranking signal, which makes link building a crucial activity for any e-commerce site.
Link building is the activity of linking a company’s webpage on another website’s content. You can link into blogs, product pages, blog, or any other content that is trustworthy for readers. Link building is the most important part of Search Engine Optimization (SEO), as well. It involves focused efforts centered around content, sales, and marketing to garner more search engine traffic for your website. By placing authentic website links in their content, e-commerce companies can expect a drastic increase in the Search Engine Results Page (SERP) SERP ranking, as well.
The logic is that when more websites link to your webpage, your SEO score improves. When the connecting sites are authentic, the greater is the SEO score. The three factors that determine whether a link is good or bad are:
Search engines use something called link signals that help determine the importance of your website. Using these signals, search engines determine the trustworthiness, authority, and relevancy of your e-commerce site. Some of the link signals used are:
As you can see, link building is an elaborate exercise that involves a lot of strategic analysis. When done right, it can make a world of difference in terms of lead generation and conversions for an e-commerce website. Equally important from the lead generation perspective is the use of a mobile app for your online store. M-commerce promises to become a force to reckon with by supporting e-commerce sites in their efforts to reach out to their audiences.
As more customers are shopping via smartphones, a mobile app for your e-commerce store can bring much-needed visibility in the market. Vajro is a renowned mobile app factory, enabling e-commerce companies across the globe to drive more leads to their website. If you want to generate consistent revenue from your e-commerce site, Vajro’s mobile app can lead the way. For more details on how to leverage Vajro’s mobile apps for your business, get in touch with us.
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