E-commerce marketing
E-commerce marketing
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 min read
February 16, 2021

4 Ways to Use Product Videos to Boost Conversion Rates


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Store owners are often looking for ways to make their products look more appealing on their web stores and mobile app stores, in order to sell their products better and improve their store conversion rates. One of the best ways to display products and help shoppers understand the product better is by using product videos. In fact, 73 percent of online shoppers are more likely to buy a product on an online retail site after watching a video.

Imagine how easy it would be for your shoppers to watch someone using a product instead of reading text descriptions and looking at images from multiple angles!

What’s the deal with Product Videos?

Well, sometimes a few images and a text description of the product don’t give the shoppers the full picture (See what I did there? No? Okay, never mind) of what they’re actually ordering.

With product videos, you could give your shoppers a glimpse of the product they’re looking at and how they work, and as a result, help them make the decision to purchase a product much easier. The idea behind these videos is to give an in-depth description of the product’s features, advantages, and how the products will meet the shoppers’ needs.

You could increase your store conversions with well-made videos for your products!

💡 Wanna learn more about designing high-converting product pages? We hosted a webinar titled "5 Product Page Best Practices to Boost Conversion Rate by 30%" recently! If you'd like to learn more about optimizing your product pages, check it out right away!

What kind of videos can you use?

There’s a whole bunch of videos you can use on your product page depending on the kinda product you sell. These include, but are not limited to:


A quick little clip on how to use a particular product would help your shoppers understand how the product works. This can also be an installation video that tells your buyers how to set it up.

How a product looks

Works best for apparel stores, having a model wear the product in a video would give your shoppers a better idea of the product’s look and fit. Or, go for the classic spinning product video on a white background.

How a product works

For stores that sell tools and other items, a short video with a description and a demo will help your customers understand what they’re looking at. Demonstrate your product’s capabilities to show how powerful it is or how easy it is to use.

Video Testimonials

Video testimonials are incredibly effective in telling how much your past buyers love your products. Potential buyers will find them more relatable and authentic and it helps build trust.

Things to keep in mind when producing the videos

  • Make sure the video clips are brief and to the point
  • Get the best quality videos of the products
  • Get various angles for apparel so that the fit of the product is visible properly
  • Make sure you get across all the benefits of the product in the video

Pricing and availability

Product videos are available from the Power Premium plan and are enabled by default. If you’re in a different plan, you can upgrade or reach out to us.

Click here to learn how to add product videos to your Shopify store.

Leverage Product Videos on your mobile app and help your customers make faster and more informed purchasing decisions. This will reduce the number of product returns as the buyers have a better understanding of what they’re buying.

Don’t have a mobile app yet? Write to support@vajro.com to set up a demo!

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