Fashion & Apparel
4 mins to read
Mobile App Revenue
Missing Polynesia has been making the best use of its mobile app as a medium to connect with its customers and expand its customer base, and also as an excellent sales channel to improve its returns!
As a family-owned and operated company based in Honolulu, their passion for Polynesian fashion and decor has woven itself into all aspects of their lives. The store’s mission is to spread the art and culture of the South Pacific with love.
The store grew from humble beginnings, starting out from home, with a few booths at local events and trade shows. Now they're offering their latest creations and designs - created by their designer.
According to the store owner Meilin Vitale Vae, Missing Polynesia is not only a stylish reminder of South Pacific culture, but it's a state of mind and appreciation that they extend to all of their customers with a unique take on Polynesian clothing. They also hope to bring that sense of style and originality into other products like jewelry, hats and home decor items that you won't find anywhere else. They take great pleasure in creating something original and beautiful with the Polynesian spirit.
One of the primary goals Missing Polynesia set to achieve was capturing the audience they could not with just their website. With the world embracing mobile shopping over the past few months, the store realized the potential audience they would miss out on without a mobile channel and the decision was quite obvious at this point.
With a mobile app, the Shopify store was aiming at stepping up its customer engagement by providing a brand new shopping experience, and also capturing the potential customers that have turned to mobile shopping over the past few months!
The idea was to build the best performing mobile app in a short span of time, and also add an efficient revenue channel to their store!
It didn’t take long for Missing Polynesia to discover Vajro, as it has been one of the top-rated apps on the Shopify app store. Vajro was the perfect solution for the store to achieve all their goals without burning a hole in their pocket and spending a lot of time building the app!
Vajro offers features that help stores get their customer engagement right, enhance their shoppers’ experience and boost their returns! With premium features like automatic rich media push notifications, strategically picked out partnerships and integrations, advanced analytics, Live video sales and so much more, Vajro is designed to push Shopify stores beyond their current limits. And the best part? Building the app is a simple drag-and-drop process that requires absolutely no coding at all!
The timing couldn’t have been better for Missing Polynesia to choose to build a mobile channel for their business, as mobile shopping has taken over the world of eCommerce by storm.
Meilin has been extremely delighted with the way the app performed after its launch. Scheduled and automated push notifications made it easy for the Shopify store to reach its customers more efficiently. The store also managed to minimize cart abandonment with the help of Abandoned cart notifications.
Over 80% of their online traffic has been coming in over mobile devices, which has reflected in their revenue with a whopping 90% surge in their mobile app revenue. The store also witnessed a 67% increase in total orders and a 60% uptick in overall revenue!
Missing Polynesia has been making the best use of their mobile app as a medium to connect with their customers and expand their customer base, and also as an excellent sales channel to improve their returns!