Mobile commerce is one of the driving forces behind the growth of online businesses today, thanks to the convenience smartphones offer shoppers. Here are some game-changing m-commerce trends that can set you apart and help you thrive in the mobile-centric era.
1. Voice commerce:
Me: ‘’Hey Siri, I want to buy a white floral dress online.’’
Siri: ‘’Sure, I found these matches for you. Check ‘em out!’’
Voice commerce enables users to use voice commands to search for and purchase products online. By reducing the dependency on hardware (smartphones), voice assistants, like Alexa, Google Assistant, and Siri, are revolutionizing the way customers interact with technology. Voice commerce allows users to make purchases, browse products, and perform other shopping-related activities using voice commands.
As voice recognition technology improves, businesses need to optimize their m-commerce platforms for voice search and capitalize on this game-changing trend.
2. Augmented reality (AR) and virtual reality (VR):
AR and VR technologies enhance the m-commerce experience by providing mesmerizing and interactive product experiences. Customers can virtually try on clothing, visualize furniture in their homes, or experience products in a simulated environment. By integrating AR and VR into their mobile apps or websites, businesses can offer unique and engaging shopping experiences, leading to increased customer satisfaction and higher conversion rates.
For example, Lenskart, a multinational eyewear chain, allows users to try out eyewear virtually before buying to see if it suits them. Similarly, several fashion and beauty brands let users virtually see a dress or lipstick worn on them before making a purchase.
Apple recently announced a new product category with a VR and AR headset, called the Apple Vision Pro, which will transform the way businesses could leverage AR and VR for commerce.
3. Personalization and AI-driven recommendations:
Personalization has become an essential aspect of m-commerce, enabling businesses to deliver tailored experiences to their customers. AI-powered recommendation engines analyze user data, browsing patterns, and purchase history to provide personalized product suggestions. By leveraging this trend, businesses can improve customer engagement, drive repeat purchases, and build trust and customer loyalty.
Did you know that 98% of retailers offering personalized shopping experiences see an increase in AOV and 97% see an increase in revenue per user? With personalized recommendations, you can provide your customers with products and services that are tailored to their specific needs.
For example, you could use data analytics to track which products your customers have viewed in the past, and then use this data to recommend similar products to them with a discount.
4. Mobile wallets and contactless payments:
As mobile commerce booms, online businesses must make the buyer’s journey hassle-free and smooth. Experiences like slow checkout processes and the need for manual entry of card details for purchase would make irate customers leave your site or app in a snap. Mobile wallet apps, like Apple Pay, Google Pay, and Samsung Pay, allow users to securely save payment information for future use and make seamless transactions. With the growing popularity of contactless payments, businesses should prioritize integrating mobile wallet options into their m-commerce platforms to offer a convenient and frictionless checkout process.
The adoption of mobile wallets and contactless payment methods is rapidly increasing. Based on a survey done by Business Wire, 56% of consumers used digital wallets for shopping in 2022. It is believed that these payment methods can give better insights into consumers’ behavior while offering simplicity and speed.
Unsurprisingly, mobile wallets are one of the promising payment options of the future, enabling users to go from browsing to finishing their purchase in a few seconds.
5. Social commerce:
Social media platforms are no longer just for networking and content sharing; they have transformed into powerful e-commerce channels. Social commerce allows businesses to sell products directly through social media platforms, like Instagram, Facebook, and Pinterest. By leveraging social commerce, businesses can tap into a massive user base, leverage user-generated content, and provide a seamless purchasing experience within customers' preferred social media platforms.
For example, a fashion retailer could host a live stream on Instagram, Facebook, and their mobile app simultaneously to show off new arrivals and answer customer questions. This is a surefire way to get your customers excited about your products and encourage impulse buying.
6. Omnichannel integration:
Omnichannel refers to a business strategy that aims to provide a seamless shopping experience across all channels, including in-store, mobile, and online.
With consumers using multiple devices throughout their purchasing journey, businesses must ensure that customers can start a transaction on one device and complete it on another without any interruptions.
For example, a customer should be able to add a product to cart on a brand’s online store and complete the payment on the respective app on their smartphone using their digital wallet.
By delivering a cohesive and omnichannel experience across desktops, mobile devices, and physical stores, businesses can enhance customer satisfaction, improve brand loyalty, and drive more sales.
As mobile commerce continues to evolve, embracing game-changing trends can give your business a competitive edge and set you apart in the digital landscape. Voice commerce, augmented reality shopping, mobile wallets, and personalization are just a few of the trends that can revolutionize the way you engage with customers and drive conversions. By staying up-to-date with these trends and adopting the ones most relevant to your business, you can deliver exceptional mobile commerce experiences that delight customers, foster loyalty, and fuel your growth in the mobile-first era.
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