This strategy is not ideal for every business.
Not for those who don’t want to stay in trend with the future of eCommerce or don’t acknowledge that mobile apps are getting higher ground over websites when it comes to selling products.
This strategy is designed for those who own a Shopify store, and want to invest in a mobile app but don’t have the resources to hire developers. But more than that, it is for those for whom retaining customers is top priority and are willing to do something about it.
This article will show exactly how to improve your eCommerce business by turning your Shopify store into a no-code mobile app without even hiring a developer.
You get to power up your eCommerce business, increase the conversion rate, keep your customers engaged, enhance their experience, and the icing on the cake: boost your numbers.
All of this with the help of an app that does not require you to hire a developer, offers a great user experience and gets your products straight into your customers’ mobile basket.
💡 Want to build a mobile app for your Shopify store without coding? Book a free demo today.
Mobile apps are reshaping the eCommerce industry. And they can be just the right solution to grow your business and add some mobilization to it.
eCommerce mobile apps provide smart features to sell your products directly, enable you to use personalized marketing techniques, and include a set of features to personalize your customer’s experience.
With a mobile app in your pocket, you have the right tools to create an online store and sell your product to a larger audience. Your customers can simply select what they need, click add to cart and make the purchase in just a few taps on their smartphone screen.
It’s a win-win: your customers get their product faster; you get the needed boost to your eCommerce business sales.
The numbers show it too: mobile eCommerce popularity is increasing at a skyrocketing speed. With more than 67 percent of the global population owning a phone and 89 percent of users preferring to use a retail mobile application rather than going to mobile websites — building a mobile app to improve your eCommerce business is the go-to strategy.
Take for example what the British supermarket chain Asda experienced after building a grocery shopping mobile app for their store. They were able to increase their mobile shopping to 18 percent of all grocery home shopping. More than 90 percent of those purchases were generated by the mobile app.
What happened at the end of the day?
Their online shopping frequency increased 1.8 times. This proves once again—adopting an eCommerce mobile app is the answer. And we are going to tell you exactly how to do this in the three-step strategy that will follow.
There are three steps to execute this strategy successfully.
Below is the breakdown of how every part of the strategy works. But first, let us tell you how a mobile app benefits you in addition to being a very profitable revenue channel.
A mobile app:
Let’s dive into the strategy, shall we?
mCommerce involves people shopping through their smartphones and is estimated to reach $3.56 trillion by the end of 2021. Truth be told, it has been on a massive rise in recent years, and it’s still moving on an upward trajectory as more and more users realize the beauty of mobile shopping.
What does this mean for you as a business with a Shopify Store?
Well, the mCommerce space is the pool you should be swimming in right now; or at least, it should be on your number one priority list.
Let’s put it straight! The eCommerce industry is buzzing with competition, and staying connected to your customers is paramount. In fact, it’s your duty to be as loud as you can in order to be seen and heard.
Concerned that a mobile app will cost you too much in terms of time and money? We have some great news for you! There is a way to build an app in a matter of days at an affordable price. So let’s get to work!
A no code app builder is an actual platform that provides powerful plugins and features to help you build a mobile application by yourself. All you need to do is use the drag and drop elements and organize them as you see fit.
Simply put, a mobile builder enables you to turn your Shopify store into a mobile app without the help of a developer. And most importantly, you can bring your mobile shop to life in a matter of days without even one line of code.
So, how do you pick the right platform to transform your online business?
In short, you need to look at some important aspects, weigh your options and then decide who’s a better fit for you. You need someone reliable.
So, when choosing your platform builder, you should:
💡 Bonus Material: Want to learn more? Dig deeper into how to pick your mobile app builder for your Shopify store here.
Now that you’ve decided on your mobile app builder, it’s time to bring your mobile store to life. This is how you start:
💡 Bonus Material: Still feeling unsure? Check our detailed guide on how to Build an eCommerce App With No Coding. Read More.
Live sales, chatbots, buy now pay later options, filter search, back to stock alerts…these all are essential for a great mobile shopping experience. They help your customers to better navigate your mobile shop and benefit from a more personalized shopping experience.
So how do you know what exactly your buyers need? To simplify this step, we divided it into two major actions.
Find out what your customers want from a shopping mobile app through satisfaction surveys. Not only do these represent a great opportunity to gather insight, but they are also one of the major levers a business can pull to stand out from the crowd and jump ahead of the competition.
How do these surveys help you take your business and mobile app to the next level?
Now that customers keep coming back, you benefit from more sales. Increased sales mean more profit, and so on.
One of the best and most popular platforms for surveys is Survey Monkey.
To make the most out of your surveys — ask smart questions. Based on that feedback, create the best mobile app and improve it with the right features.
Make use of the features your mobile builder provides to deliver on those needs
Provide a great user experience and attract even more buyers to your mobile shop with the following actions and features:
Boost buyer confidence with size charts and calculators
Many buyers hesitate when it comes to purchasing clothes because they are afraid of getting the wrong size. And this is where size charts and calculators play their role. They help your customers calculate their best fit, giving them the confidence to purchase your product and reducing the return rates. Here are some of the best customizable size chart plugins that we recommend adding to your mobile app: Variant Size Charts, Kiwi Sizing, or Avada Size Chart.
By providing flexibility when it comes to payments, you win more buyers. The Buy now pay later option works as a small credit. Basically, you allow your customers to buy the products they desire and pay for them in four interest-free payments, over the course of six weeks. Here’s a detailed guide on how to implement the Buy Now Pay Later feature.
These alerts help you notify your customers when certain items are back to stock, or announce the arrival of new products. This feature boosts customer engagement and is especially useful to communicate directly with your buyers.
Integrating Facebook Messenger, Zendesk, WhatsApp Chat, or Tidio into your mobile app helps you stay more connected to your customers. By responding instantly to their queries, you show that you care. This results in brand loyalty and maximizing conversion rates; which ultimately contributes to propelling your eCommerce sales.
By integrating filters in your mobile app store, you help shoppers find exactly what they want while also recommending other products based on search analytics. This not only provides a better shopping experience but also drives more sales.
This implies integrating a translation plugin into your mobile store. What does it mean in terms of improving your business? You can rank for a wider set of keywords and reach a wider audience because your app gets automatically indexed in other languages by search engines. This implicitly drives more sales. You basically win by numbers.
Mobile app user surveys show that 80 percent of app users will only attempt to use a poor-performing app three times, and 36 percent of them will dislike the company if the app is troublesome. So make sure your mobile app is performing well, reflects your brand, and meets your customers’ needs.
At this point, your mobile app has taken a clear shape. You started building the app; figured out what your customers need, and acted on those requests. Now is the right time to show the world how great your online store app is.
How to create the best marketing strategy to show off your brand new mobile app?
There are three ways to promote your brand-new app that will facilitate downloads, in-app payments, and orders.
The first thing to do when you’re about to launch a new mobile app for your online store is to make an official announcement through your website. That will help you with the first mobile app downloads. How to do that?
Your website is your stage. As such:
Social media marketing is not only amazing when it comes to promoting your eCommerce website; it’s also ideal to facilitate downloads and attract more users to your mobile app. More specifically:
App store optimization is all about improving the visibility of your mobile shop inside an app store search engine, like Google Play or Apple App Store.
Optimizing the way your mobile shop looks in the app store helps you:
Increased traffic, more downloads, brand awareness…all these mean more buyers and implicitly more sales.
Here are some simple ways to optimize your mobile shop in the app store:
💡 A final note to improve your eCommerce business with a no code app:
Go deeper than informing your buyers of new items by transforming your mobile shop into a channel that collects customer data. By doing this, you’ll increase your chances of launching even more successful and targeted marketing campaigns that increase your revenue.
So, are you ready to take your eCommerce business to the next level with a mobile app?
In short, here’s what you need to do:
First, expand in the mCommerce space. This means building a mobile app for your eCommerce business.
The fastest and most effective way to do this is to invest in a no code app mobile builder that will enable you to bring your mobile shop to life in a matter of days.
And this is where we play our part.
Vajro can help you build your mobile app in 60 minutes.
The only thing you need to do is:
Install Vajro from your Shopify App Store
Second, you need to know how to create a personalized shopping experience for your buyers.
If you already have a clear image of what they need, take the features and plugins that Vajro provides, and integrate them into your own mobile shop to meet their needs.
Third, make sure to market your newly built no code mobile app on social media, your own website, and the app store through relevant keywords, banners, promo campaigns, and so on.
Start building your mobile app now. With Vajro you get a 60-days free trial. No risk and no credit card required.